Real people, real stories.
Let your colleagues tell candidates what it's really like.
Candidates don't believe vacancy texts. They believe the people they'd work with. Short, honest videos where each colleague inspires the next, subtitled, branded and approved by you.
Marianne
HR advisor · Kadeo
Marianne
HR advisor
Henk
Henk
Team lead
Samira
Planner · Kadeo
Kevin
Kevin
Support
Why video strings
Hiring got faster and shinier. Sadly, not more believable.
Candidates have learned to skip whatever looks produced or generated. What they still believe is someone they'd actually work with.
- The engineer who explains why he stayed.
- The planner who shows off his team.
- The sales junkie who can't stop selling.
- An agency-shot culture filmA colleague on their own phoneA glossy film looks like marketing, because it is.
- Generated texts and avatar presentersA real face with a real answerAI all sounds the same. A person doesn't.
- One shoot, dated by next yearA library that keeps growingEvery colleague who joins adds a video by themselves.
Real doesn't mean amateur.
Every approved video automatically gets your logo and colours, a name tag with the colleague's name and role, and subtitles. Recorded on a phone, finished in your house style.
How a video string works
Every video makes the next one easier.
A video string is a set of short, self-recorded videos. Nobody has to organise a shoot or chase twenty people. Each person is an example for the next, building a rich library of authentic content.
- 01
Choose your format
Set the topic and pick how it runs: an open string, one question for everyone, or a question list where colleagues pick first come, first served. Then choose who's in, from your employee list, or keep it open so colleagues invite each other.
- 02
Colleagues record their own story
Each colleague records on their own phone or laptop: a real story in 30 to 90 seconds, often right where they work. They see the videos before theirs first, so every answer inspires the next. No app, no account, no film crew.
- 03
Branded and approved
Your logo and colours, a name tag with their name and role, and subtitles go on by themselves. You don't edit anything: check the subtitles and approve. Not right yet? Send it back with a short note for a new take.
What candidates see
Approved? Then candidates meet your team where they're already looking.
Every approved video joins your library, tagged with the colleague's team and location. Put the right people in the right spot, so a candidate for the warehouse hears from the warehouse.
Real people on your careers site.
Why it works: Candidates visit your careers site to find out if they'd fit in. Colleagues from every team, in their own words, show it better than any mission statement.
Working at Kadeo
Keep Rotterdam moving.
Life at Kadeo
400 people, three shifts and one warehouse that never sleeps. We plan, pick and ship for half the shops in the city, and we do it together.
Open vacancies
- Order pickerWarehouse · Full-time
- PlannerPlanning · Full-time
- Maintenance engineerEngineering · 32-40 h
Our people
Samira
Planner · Kadeo
Honestly? How fast they trusted me
What you get
Looks like a production. Feels like a colleague.
Smart questions
One question for all, a pick-list, or their own. AI helps you pick the right one.
Runs itself
Automatic reminders. Someone silent? The next colleague steps in.
Subtitles included
Dutch and English. Automatically generated by us, checked by you.
On-brand, every format
Logo, colours and name tags. Wide, vertical and square.
Consent built in
Per colleague, valid for 12 months, withdrawable at any moment.
Quality you control
Not right yet? Send it back with a short note and they record a new take.
How much time does it cost my colleagues?
A minute or two each. They open the link, watch your opening video and what colleagues recorded before them, and answer one question in 30 to 90 seconds. They can start over as often as they like.
How much time does it cost me?
You set it up yourself in a few minutes: pick ready-made questions, add your branding and colleagues, and record a short opening video. After that, a few minutes per video to check the subtitles and approve it. Reminders and follow-ups run by themselves.
What if someone doesn't want to be on camera?
Taking part is always a choice. Declining is invisible to colleagues and stops the reminders. Whoever joins decides where their video may be used and can withdraw it later through their own link.
What does it cost?
Plans start at €2,999 a year, billed yearly by invoice, with unlimited videos in every video string. Request a quote for the plan you're considering and we'll send you a proposal.
Do we need a video team or an agency?
No. The point is that it isn't produced. A colleague talking honestly into a phone is what candidates believe, and the subtitles and your branding make it look finished.
What devices do colleagues need?
The phone or laptop they already have. They record in the browser, no app or account. A video they recorded earlier can be uploaded too.
How long is each video?
You choose per video string: 30, 60 or 90 seconds. Short enough to stay honest, long enough to say something real.
What if a video isn't quite right?
Ask for a new take with a short note, and the colleague gets a link to record again. You can also trim the start and end. We never edit what someone says.
Does AI judge the videos or the people in them?
Never. AI suggests questions and makes the subtitles. It doesn't watch, score or rank anyone, and nothing is published without your approval.
What happens when someone leaves the company?
You take their video offline yourself in one click, and they can withdraw it any time through their own link. It disappears from every page and embed at once. And if nobody does anything, we ask for consent again after 12 months: without an answer within 30 days, the video is deleted.
Can we use it for several teams or locations?
Yes. Every video carries the colleague's team and location, so you can run a video string per team and put the right colleagues in the right spot.
Does it work with our ATS?
Every video has its own share page and embed code, so it works next to any ATS, careers site or job board today. For videos inside the ATS itself, Flipbase already runs in eight ATS platforms and integrates others on request.
Which languages are supported?
Dutch and English. Your dashboard, the emails and the recording page your colleagues see are available in both, and every video string can be set to either. Subtitles are made in the language that's spoken and translated into the other, so a Dutch video can carry English subtitles and the other way round.
Can subtitles be in other languages too?
Yes. Need Polish, German, Arabic or another language? We add it on request, for a small extra fee.
Pricing
Every feature, whichever plan you choose.
Every plan has every feature and unlimited videos in every video string. Plans differ only in how many new video strings you can start, and are billed yearly by invoice.
Every plan includes every feature
- An AI sidekick for ideas, titles and questions
- One question for all, or a pick-list
- Each colleague sees your opening and the last three videos
- Unlimited colleagues and videos
- Your team as admins and reviewers
- Subtitles in Dutch and English, checked by you
- Your logo, colours and name tags
- Branded downloads in wide, vertical and square
- Trim the start and end of any video
- A library tagged by team and location
- Carousels for your careers site and vacancies
- A share page and embed code for every video
- Employee lists from an AFAS, Nmbrs, Personio, HiBob or Excel export
- Automatic reminders, and a backup when someone stays silent
- Consent per colleague, valid for 12 months at a time
Want to integrate the library directly into your ATS, run several brands or business units, or need a security and procurement review?
Talk to usTry it with your own team
Your first story is one video away.
You won't know how good it feels until you watch your first colleague tell it in their own words. Record the opening video and see what comes back.