Video strings
Let your colleagues tell candidates what it's really like.
Candidates don't believe the careers page. They believe the people they'd be working with. Flipbase turns those people into a video string: short, honest videos, passed from colleague to colleague, subtitled and branded, and approved by you.
Launching in the Netherlands, in Dutch and English.
Marloes · Head of OperationsWhat I'd love you to tell our future colleagues is…
Passed on to you
“What made you stay here longer than you planned, and why?”
Why we built this
Hiring got faster, shinier and more automated. It didn't get more believable.
Polished reads as staged
Candidates have seen a hundred agency-shot culture films. A glossy one looks like marketing, because it is.
AI made everything sound the same
Generated vacancy texts, avatar presenters and scripted testimonials. When anything can be faked, a real face with a real answer stands out.
The best recruiter is already on your payroll
The engineer who explains why she stayed. The planner who shows his actual Monday. That's the answer a candidate is looking for.
How a video string works
One question, one colleague, passed on.
A video string is a set of short videos about working with you. Nobody has to organise a shoot or chase twenty people. Each person asks the next.
- 01
You record the opening
Start the video string with a short video of your own: who you are and what you're after. Everyone you invite sees it first, and the invitation comes from you by name.
- 02
Colleagues pass it on
Each colleague answers one open question, in a minute or so, on their phone or laptop. Then they hand the video string to the next person. No app, no account, no film crew.
- 03
Subtitles and your brand
What's said becomes subtitles, translated between Dutch and English. You check the lines, trim the start and end, and your logo, colours and name tags go on.
- 04
Approve, then share
Nothing goes out until you approve it. Then share each video by link or embed it in a vacancy or on your careers site.
What candidates see
Meet the team before the first interview.
Every approved video joins your library, with each colleague's team and location. Put the right colleagues next to the right vacancy, so a candidate for the warehouse hears from the warehouse.
- Share a link to the video's own page
- Embed it in a vacancy or on your careers site
- Bring it into your ATS, which we integrate on request
Priya · PlanningI get to fix things, not just report them.
Daan · EngineeringNobody pretends to know everything here.
Erik · WarehouseMonday starts with coffee and the plan.
What you get
Finished-looking videos, without a production.
Questions that get the real answer
AI suggests open questions that ask why, never yes or no. You pick, edit or write your own.
Recorded in the browser
A link by email, or one open link for the whole team. People can start over as often as they like.
Subtitles, Dutch and English
Generated from what's said, translated, and checked by you before anything is approved.
Your brand on every video
Logo, colours, name tags, intro and outro cards. Give one video string its own look when a campaign needs it.
Consent that stays with the person
Each colleague chooses where their video may appear, and can withdraw it at any moment. It then disappears everywhere at once.
A team library, not a one-off
Every video string adds to a library of real voices, each with the colleague's team and location, ready for the next vacancy.
Where AI stops
AI does the chores. People do the talking, and you do the deciding.
What AI does in Flipbase
- Suggests open questions for a new video string
- Turns speech into subtitles
- Translates subtitles between Dutch and English
What it never does
- Watch, score or rank a person
- Judge enthusiasm, confidence or fit
- Generate avatars, scripts or fake footage
- Publish anything without your approval
Why Flipbase
Video in hiring is what we've always done.
The video string is ours
Other tools give you a recording link and leave the chasing to you. A video string spreads through your team by itself, starting with your own video.
Already inside your ATS
Flipbase runs in eight ATS platforms with 1-click activation. Using another one? We integrate it. Guaranteed.
Built for the people in it
Consent per colleague, withdrawal at any moment, nothing public without approval. Colleagues trust it, so they actually join.
See which platforms are ready today on the integration page.
Questions HR teams ask first
How much time does it cost my colleagues?
About a minute per person to answer one question, plus a few seconds to pass it on. They record in the browser on the device they already have.
What if someone doesn't want to be on camera?
Taking part is always a choice. Whoever joins decides where their video may be used, and can withdraw it later through their own link.
Does it work with our ATS?
Flipbase already runs inside eight ATS platforms with 1-click activation, and we integrate with others on request. Videos can also be shared by link or embed code anywhere.
Do we need a video team or an agency?
No. The point is that it isn't produced. A colleague talking honestly into a phone is what candidates believe, and the branding and subtitles make it look finished.
Start small: one opening video, three colleagues.
Record your opening, invite three colleagues, and see what they say. We'll set it up with you, no slides.